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Most people already know bleach is not ideal for their home or the environment. The real barrier is not awareness. It is confidence in what to use instead.
Let’s be honest, we all know bleach isn’t great.
It’s harsh. It smells aggressive. And most of us have heard, at some point, that it’s not exactly ideal for our health or the environment.
So why is it still sitting under the sink in nearly every home in the UK?
Because despite everything we know, we haven’t quite broken the habit.
We recently surveyed 1,000 UK adults to understand how people really feel about bleach and cleaning products.
The results are hard to ignore:
The disconnect
of UK adults still use bleach
believe bleach is harmful
think it should be used less often
That’s not a small gap, it’s a huge disconnect between awareness and action.
People know bleach can be harmful. They’re just not sure what to use instead.
A shift is already happening
Awareness is rising fast, especially among younger audiences. This isn’t just a trend - it’s a long-term shift towards greener, safer cleaning habits. And it’s accelerating.
of 25–39 year olds say bleach is very harmful
of over-60s say the same
The reality
Cleaning has moved on.
Modern, plant-based cleaning products can now deliver the same, if not better, results without the harsh side effects.
🚫 No toxic fumes
🚫 No unnecessary environmental damage
🚫 No compromise on performance
The real question isn’t whether bleach works.
It’s whether it’s still worth it.
People are more aware than ever of what’s in their products - and what those products are doing to their homes and the planet.
The next step is simple:
Because once you realise you don’t need bleach to get a powerful, hygienic clean…
You won’t go back.
Make the switch
Spend £50 or more, add a Toilet & Limescale Cleaner 750ml to your basket, and use code NO-BLEACH at checkout.
You get
Worth £3
Plus
Worth £5.99
