Empowering the Next Generation: Young People Leading the Charge Against Plastic Waste

Our recent study, conducted by Ellie Meredith, sheds light on the concerns and actions of today's youth regarding plastic waste. The survey targeted children and young adults between 9 – 18 years of age and aimed to understand their perspectives on plastic pollution and their willingness to make a difference. The findings are insightful and inspiring, showcasing the passion and determination of the younger generation to combat this global issue. Let's explore the main discoveries of this research.

Plastic pollution is a growing concern for the younger generation, with alarming statistics revealing their worries about plastic ending up in our oceans. Our recent survey revealed 77% of youngsters expressed their deep concern about this issue. Moreover, a significant 74% believed that products are unnecessarily overpackaged. However, there is hope on the horizon, as a substantial portion of these young activists demonstrated a strong willingness to embrace the challenge of going plastic-free during July. In this blog post, we will explore the inspiring ways in which children actively support their ideals and drive positive change to combat plastic waste.

A Generation Determined to Make a Difference: The survey revealed that 60% of respondents expressed confidence in their ability to go plastic-free for July, while an additional 33% expressed a willingness to make an effort. This enthusiastic response reflects youngsters' growing awareness and determination to tackle the plastic waste crisis head-on.

Recycling as a Family Commitment: An encouraging 95% of surveyed youngsters stated that recycling is taken seriously within their households. This strong family commitment to recycling demonstrates the collective effort to minimise waste and nurture a sustainable mindset from an early age.

Children Driving Change Through Everyday Actions: Young people are taking matters into their own hands and actively seeking ways to support their ideals. Shopping for refills, recycling diligently, advocating for the use of non-toxic chemicals in homes and gardens, and making eco-swaps whenever possible are just a few examples of children's actions to reduce plastic waste in their daily lives.

Harnessing the Power of Social Media: Today's children possess a profound understanding of the influence of social media. They leverage this powerful platform to amplify their perspectives, share their experiences, and mobilise others. By harnessing social media as a vehicle for change, these young activists are making their voices heard and inspiring others to join their cause.

The younger generation is demonstrating a remarkable commitment to addressing plastic pollution. With their concerns about plastic in our oceans and their eagerness to embrace plastic-free initiatives, they are leading the change in creating a more sustainable future. Through their everyday actions and utilisation of social media, these young activists are igniting positive change and inspiring others to follow suit. Let us support and empower the next generation as they strive to make our world a cleaner and greener place.