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There are 500 times more bits of plastic in the ocean than there are stars in the galaxy.
The fact that 8 million tons of plastic waste is dumped in the ocean each year begs the question, why are our recycling rates so bad and how can I fix this? I am a huge buyer of plastic for all of our products which are packaged in plastic and in reality this isn’t going to change. So being a totally focused eco business, I demanded from my supply chain that the plastic we use be only from post-consumer used recycled content (PCR). My belief is that if I can think it, it must therefore be possible.
13 billion single-use plastic bottles are sold globally every year and it’s anticipated that only between 3% and 9% are recycled. This needs to change.
In 2013, Coke and Unilever committed to using 15% recycled content in their packaging by 2025. Unsurprisingly when I said I wanted 100% PCR content I was told it was impossible. Supplier after supplier, trade body after trade body and numerous Government officials all said no chance. So not only demanding that it be 100% PCR, it also had to be Food Grade quality and 100% sourced and reprocessed in the UK – NOT going via China. They all laughed.
Eventually my belligerence paid off and a supplier said they would give it a go. Yes it failed and then failed again. Getting a 100% PCR plus Food Safe grade was hard but third time lucky and 18 months after our first 100% sample had been attempted, we cracked it.
In December 2018 we switched all of our packaging from virgin plastic to 100% post-use recycled bottles. My little, London based SME had thrashed the global giants in creating a totally circular model, giving single-use plastic a second life. This proves that millions of tons can and must be redirected from going into landfill, incineration or the ocean and there’s a 70% carbon saving as well.
- Mark Jankovich, CEOContinue reading
Speaking at the fourth annual 'Our Oceans' conference in Malta, Prince Charles stressed the importance of plastic waste in our oceans.
The conference was also addressed by Prime Minister, Joseph Muscat, Federica Mogherini, the EU Foreign Affairs High Commissioner, and Karmenu Vella, the EU's Fisheries Commissioner, to name a few.
The conference is expected to bring an announcement of pledges to protect the sea, 40 ministers from over 100 countries are in attendance.
Prince Charles urged the consumer to match the commitment made by a few worldwide brands in an desperate effort to stop plastic pollution further destroying our oceans.
Sign Delphis Eco's Plastic Pledge here
The Prince said, “Plastic is indeed now on the menu! Faced with such damaging effects on the ocean from plastic waste from the throw-away, convenience lifestyles of many around the world, it is, I believe, utterly crucial that we transition to a circular economy.”
By 2050 the ocean will contain more plastic than fish warned researches, a fact that Price Charles highlighted at the conference.
A prediction that only highlights the lack of urgency from brand heavyweights, such as Coca Cola and M&S, stating a vague timeframe of transitioning to recycled plastic packaging by 2025.
If we can do it, why can't they?