I keep hearing that it’s the Government’s responsibility to fix the environment - false. Ikea didn’t wait for approval to mandate that they wouldn’t sell non-LED light bulbs. Yes they were more expensive and yes they had to take a huge hit on margin to make them more affordable for homeowners but their buying power drove manufacturers’ prices down and everybody, including the environment, is a winner.
There may now be around 5.25 trillion macro and microplastic pieces floating in the open ocean, weighing up to 269,000 tonnes. The toxic cycle of plastic-filled oceans, animal ingestion and human consumption at the top of the food chain means the effects are potentially catastrophic. We cannot wait until we face irreversible damage and the collapse of society.
It’s in our power to tell shops to have free water fountains, to tell supermarkets to relinquish fruit and vegetable packaging or to tell schools to reduce waste in kitchens. Systemic change is essential to create movements.
Our entire business model is predicated on being as environmentally friendly as possible. This means that my suppliers need to understand and live our beliefs or lose our business. It’s inspiring to know our main factory has installed a massive rainwater capture system to use in the manufacturing of our products. Our box suppliers have worked really hard to not only provide a 100% recycled cardboard box but also to ensure that the inner liner, which is normally virgin paper for rigidity, is also 100% recycled.
If we don’t ask, we won’t get and it’s 100% down to us.