Today Bread - meet our customer

Graphic designer turned baker, Alexandre, likes to take things slowly. His sourdough takes three days to make, and usually sells out. He set up Today Bread in Walthamstow a month ago, carefully considering every element of Today Bread to ensure it has the best possible impact in the community and the environment. They bake with organic flour, crowdfunded their oven, deliver the bread by cargo bike to local customers, and use Delphis Eco cleaning products to reduce their environmental impact.

They discovered Delphis Eco by recommendation, and feel confident using them, as trusting their suppliers is critical to ensuring the delivery of the bakery’s core values. They selected their coffee roasters based on their ethical treatment of coffee farmers, and any unsold bread at the end of the day is reincarnated as bread pudding, or, more often, given to local foodbank Heat or Eat. Each large or small action they take pays careful homage to their social and environmental values.

Today Bread’s day to day actions are firmly rooted in their local community, and they understand their place in it. Where each thing comes from, and ends up, is a conscious choice, which is why Delphis Eco is a perfect fit for them; “we’re trying to create an environment and it’s important that everything in this environment goes together” Alexandre believes. Delphis Eco’s environmentally-friendly cleaning products simply help them ensure their actions are consistent with their philosophy of doing things carefully, responsibly, and traceably. Delphis Eco cleaning products are plant-based, and have all been designed to have the least possible impact on aquatic life. Further to this, the products come in concentrate form, which saves vital storage space in the small bakery, and also reduces their carbon footprint.  This means that something as crucial as maintaining high standards of food hygiene, doesn’t require Today Bread to compromise on their sustainable and environmentally conscious business model.

Provenance is a central tenet for Today Bread. They don’t even sell croissants, which would need to be made off-site. Even though the small team of bakers get asked for croissants most days, they won’t buy them in. Alexandre says of his food, “I need to know exactly what’s inside and where it’s come from. Perhaps one day when we can make our own croissants in this kitchen…” Until then, customers will just have to enjoy all the other delicious offerings at Today Bread, and maybe try something completely new – it seems to be working, the customers keep coming back!